Business Letter and inforaml report Research Proposal

Business Letter and inforaml report - Research Proposal Example Based on the result, we are confident that the problem was not caused by mishandling of our employees. Our daily operation strictly follows Standards for Safekeeping of our stocks and Proper Handling of Customer orders, and our employees assured as of 100% loyalty and sincerity of service. In connection with this matter, I would like to request your good office to look towards this problem, and could you please give us an assurance that the customers will keep the new cookware on that basis instead of returning it for a credit or a refund. Please give us some feedbacks regarding this matter. Your cooperation will be highly appreciated. We are looking forward for more years of working with you. Please call us if you need our help in any way. Yours sincerely, Tammy Martin President - Martin's Department Store Purpose of the Study Re-establish the competitive edge of Phoenix Advertising Agency - Roanoke Branch in Virginia. I. Introduction A. Brief Presentation of the Roanoke's Background B. Presentation of the Objectives C. Presentation of the Problems II. Research Proper The Study will focus on the 5 important factors stated below: A. Conduct Research on Working Force a.1 Are the existing supervisory staff able to perform their duties well a.2. Study on interaction between each staff from executive level down to the lowest level a.2.1 Interaction between department heads and subordinates. a.2.2 Review on each employees work description and job functions. a.2.3 Evaluate each employees productivity ratings. a.3. Provision on Salaries and Wages of the employees. B. Review of Roanoke's Financial Statements b.1 Review of all Expenses Report b.2 Review of Profit Report b.3 Review on Budget Allocation Report C. Staff Training c.1 Conduct study for trainings required by each employee to carry out their task successfully c.2 Review for budget allocation on Staff Training Expenses D. The Company and the People around it d.1 Conduct research of problems arising from the neighboring community d.2 Conduct research on how to maintain the loyalty of clients d.3 Conduct study on the company's competitors background and behavior. E. Facilities Upgrade f.1 Conduct research for new technologies that could be used for the company's ongoing operation. III. Discussion A. Review of related literatures B. Presentation of Critical Analysis of the 5 important factors needed for the company's survival. IV. Proposals and Recommendations A. Presentations of proposals and recommendations B. Presentation of the advantages and disadvantages that the new recommendations could provide V. Conclusion Presentation of the

Legal institution and method. (legal court system of UK) Essay

Legal institution and method. (legal court system of UK) - Essay Example Sanders, Young, and Burton’s statement shows their better insight of the English court system and its operations. This is because of the statement’s awareness of the structure of the legal system and penalizing policies. The English court system supports conviction reductions if the defendant makes a guilty plea promptly. The United Kingdom’s legal system benefits from this practice economically and politically. These advantages are felt more today, which makes the public, witnesses, and those harmed by the accused see as if defendants cannot find a way around the system2. When defendants too begin viewing the system this way, they tend to plead guilty when their cases reach trial. Consequentially, the defendants forego their rights to an adversarial trial, which is what the authors observed in the statement3. The few defendants who refuse to tolerate this attitude of the court system are less probable to make a prompt plea. Instead, such defendants consider the proof against them before making such a decision. United Kingdom’s court system does not offer sufficient legal or financial support for higher degrees of guilty pleas past the present recommendation range of equal to 33%4. A survey conducted to determine what the public and judiciary officials think of this kind of support found out that just a fifth of UK’s residents believe there shouldn’t be a decrease in guilty pleas. The same survey discovered that few victims of criminal cases supported the reduction of guilty pleas if it prevented them from giving their testimonies before court5. Many defendants in the UK are not in favor of the idea of a universal approach to barriers to guilty pleas or mandatory adversarial trials. The survey realized the public was less probable to the support the idea of a more merciful conviction for a defendant pleading guilty to

E-business Innovative Marketing Strategy

E-business Innovative Marketing Strategy Chapter One: Introduction 1.1 Background The term E-business is todays popular form of business by using old business models with the interaction of technology and gaining the most out of customer value and profits which is the future way of doing business. In E-business as like bubbles are bursting there is constant threats about security, but e-business is increasing to a whole new level, and will most likely keep doing so in the near future. In the latest years Internet has proved as a very important marketing tool. By the use of the Internet the companies have developed relationships with the customers by using different systems in promotion and sales. So the inception of Internet has had effect on the way the individuals and organizations communicate around the world (Doole and Lowe, 2004). Briefly, in the last years marketing has gone online taking advantage of the market opportunities. The estimates regarding the amount of business conducted electronically vary widely, but it is clear electronic business and electronic commerce have gained tremendous momentum worldwide over the past decade. Much media attention was given to the dot-com boom, but has since waned following the dot-com bust and economic downturn of the early 2000s. Despite the dot-com bust, it is clear many successful electronic businesses will evolve and thrive for many years, e.g., eBay and Ocado. Nonetheless, E-business sector has become an increasingly competitive and dynamic business environment within the past decade. Consumers perceive firms having a web site as more customer-oriented, responsive, informative, high-tech, sophisticated, and likely to stay in business longer (Griffith et al., 1998). These discerning and demanding consumers have led many innovative organizations to look for appropriate marketing strategy on the internet marketplace with the aim of building better business position; on the one hand value into service offerings, satisfying and maintaining loyal customer and on the other hand effectively making strategic decisions thereby increasing the overall business performance. The ability to retain and lock-in customers in the face of competition is a major concern for online businesses, especially those that invest heavily in advertising and customer acquisition stares. However, creation of loyal and a satisfied customer base is an important determinant of marketing success. Research shows that loyal customers buy more of company’s product, they are cheaper to serve, less sensitive to price and brings in more customers by word of mouth (Reichheld, 1996). Therefore, developing, managing and maintaining loyal marketing relationship of the internet market place for instance is harmonious to how well you are marketing. Thus knowing how well you are marketing as a firm and making innovative marketing strategy to perform better in future which is required and inevitable in such a marketplace as the internet. Obviously, decision making is essential about organization strategy to determine the future direction (Johnson Scholes, 1997). The prime function of management is perhaps to make the right strategic decisions. According to Johnson Scholes, (1997) strategic or long-term decisions are concerned with an organizations overall objectives. Such corporate decisions include major capital investments, sources of finance, and product and market choices. Practically, the long-term directions are affected by strategic decisions of an organisation and are generally about attempting to complete some benefit for the company. Therefore, with the range of a company’s action are likely to be affected: Does (and should) the company focus on one area of action, or does it have many? The issue of range of action is fundamental to strategic performance (Johnson Scholes, 1997). In marketing strategy pricing is one of the most talked about but least understood of all the key marketing levers (DiCamillo 1996). Price is also the easiest of the marketing mix variables to manipulate and can be done so very quickly (Guiltinan and Paul 1985). The proliferation of e-commerce has already had a significant impact on how and where consumers shop. It also has the potential to make dramatic changes in the way goods are priced and how purchase decisions are made. In Internet shopping the cost (in both time and money) of comparison shopping is drastically decreased and price is a major element in purchase decision. A marketing manager strategically sets pricing to achieve the company’s objective. 1.2 Rationale In e-business innovative marketing strategy change over the life cycle of a firm (Miller and Friesen, 1984) the strategy systems emerge over time, in response to changes in strategic goals, the business environment and the size of the firm. However the question of which marketing strategy is required for achieving to a goal or an objective. In this sense what marketing e-strategy required for? Implicitly, related to the current study by evaluating marketing e-strategy one firm going to make their future crucial decisions to improve their firm’s more in online business. Needless to say, marketing strategies depend upon basis for decision making and reflect the customers needs as well as the firms simultaneously. Companies and researches reflects the customers satisfaction and needs by calculating price, feature, amount, cycle time, effectiveness, output etc., of the products, services, and procedure as long as ways to calculate those things have to be present (Tapinos et al, 20 05). What is new and has attracted little attention to some extent is to evaluate marketing e-strategy using decision- making variables and to see the impact on strategic decisions. This clearly shows those not only find the appropriate marketing e-strategy but in order to better control, understand, and improve what firms do and must do. In this research there are two different cases virtual company; one is basically auction store eBay and another grocery store Ocado. The main reason to select different category companies because both are doing e-business and through this research it’s going to be defining their marketing e-strategies and implementing in the market are approximately same. That’s why this study evaluates two different category virtual stores and compares their marketing e-strategies. Therefore this study goes beyond just required marketing strategy using the internet as a market place but is a bold attempt to evaluate e-strategy using decision making variables and to see the impact on strategic decisions. 1.3 Significant of the Research The marketing discipline has been showing to different changes and powerful challenges into the business stadium with the induction and dispersion of the online phenomenon. Constantly since this new multimedia surroundings of exchange appeared, many research have been performed about how it will influence the nature and prospect of marketing activities. This research is an attempt to categorize and summarize the literature about online marketing and enlighten the study routes that will contribute to the development of the discipline. In reality, most firms will need to plan marketing strategies for both traditional or place aspects of the business, and the fast developing electronic or space dimensions of the business (Rayport ; Sviokla, 1994). Both approaches need to be co-ordinated in a cost effective manner whilst providing the customer with an effective and integrated solution. Some research has reported that the early adopters of e-business show a trend towards cost reductions and administrative efficiencies from e-procurement and self service applications used by customers and employees. By contrast, more mature users focus on strategic advantage and generate this through an evolutionary model of organisational change (Ash and Burn, 2005). Researchers have also recognised the importance of the extension of e-commerce use to small and medium sized businesses in order to realise improvements in efficiency and effectiveness (Hauge et. al, 2004) Managers need to contemplate their strategic approach to the electronic business opportunity in terms of both internal and external considerations at a particular point in time. Based on recent research (Perrott, 2002), this paper proposes a tentative framework that will assist managers to determine their organisation’s strategic positioning in the electronic arena. 1.4 Aims Objectives Aim To identify what might be appropriate marketing strategies for this new era e-business. Objectives To review literature on current developments in online marketing strategies. Identify the e-strategies of the cases eBay and Ocado. Review the strengths weaknesses of e-strategies. Identify immediate competition and implications for the cases eBay and Ocado. How do customers react to the marketing e-strategies? 1.5 Purpose and Research Questions The purpose of this thesis is to define required innovative marketing strategy of virtual stores using decision-making associated variables sternly to evaluate the impact on strategic marketing decisions. There are many issues connected to this research problem, but we will only focus on certain aspects and a complete picture will therefore not be provided. The research questions we intend to answer are: RQ1. What are the objectives for online marketing? RQ2. How can the online product offer be described? RQ3. How can the online pricing strategy be described? RQ4. How is the Web site used as a communication, promotion medium, distribution and transaction medium? RQ5. What influential innovative marketing e-strategy evaluation variables or indicators are associated with strategic marketing decisions in the online marketplace? 1.6 Scope and Limitations This research will show the continuing progress in digitization and networking that is manifested in the rapid spread of the internet, information about product attributes, marketing strategy and especially in pricing process – which has long been considered a concomitant part of any article placed on the market – is now distributed independently from the product itself. The growth in digitization has significantly increased a company’s freedom to both combine and diversify products, thereby enabling them to easily produce and offer a wide variety of product versions to their customers. Moreover, progress in networking has substantially increased the speed at which various product-related information can be distributed. At the same time, it has considerably expanded the range over which such information can be disseminated. This research identifies the major scope and content of the studies about Internet marketing and displays the current state of the discipline. It also enlightens the main avenues or niche routes for future research by clarifying under investigated or unsettled areas. The framework of this review can serve as a skeleton explaining the accumulated state of knowledge about Internet marketing and can be a useful starting point for studies aiming to expand the views about this area further. The current research has been limited and concentrated on required innovative marketing strategy up to company-level eBay and Ocado. The research is focused on evaluating virtual store marketing strategy for strategic decisions. Consequently, plethora of researchers have measured marketing strategy from diverse perspectives such as the financial perspective, process and supplier’s perspective, employee’s perspective innovation and development perspective. The current study mainly focuses on the customer’s perspective. The primary focus was on the online marketplace industry where the business model is emerging and fast spreading. Further the focal point will be on business to consumers (B2C). The companies studied involve UK firms providing service to UK users. The firms studied are eBay and Ocado. The study was limited to customers or users within London, city in UK. 1.7 Signposting of the Study Chapter One: Introduction In order to improve a product or services to satisfy a need of a customer, once have to be able to improve or change it to meet their needs. In order to improve or change it, there is the need to know what the customer desire or want. In order to know and understand it, once have to be required innovative marketing strategy in online market. This first chapter will present the background and rationale behind innovative marketing e-strategy especially in pricing and the impact on strategic decisions in the online marketplace. Further this section will present the issue regarding marketing e-strategy which will lead to the purpose of this study. Chapter Two: Literature Review This chapter provides relevant existing theories and models of marketing e-strategy specially pricing in the online market place as well as a model modified by the author. The working model builds upon the presented theories and is used as a foundation for the following analysis. Chapter Three: Research Methodology Strategy In this chapter, the research methodology strategy is presented. The research approach that has been adopted in order to answer the research questions and to meet the purpose is described and motivated. The research methods used in this work are as well described and discussed. Chapter Four: Empirical Analysis In this chapter the results of both the qualitative and quantitative research are presented. The results will follow the outline of the working model. A brief companies overview are also presented. Chapter Five: Analysis In this chapter the analysis and discussion of the empirical data will be presented. The analysis is assessed through the two major issues in the study along with the working model. Chapter Six: Conclusion This chapter includes the conclusions of the research as well as reflections for recommendations, a discussion of the limitations and suggestions for further studies. Chapter Two: Literature Review 2.1 Online Marketing Objectives Online marketing can be described as a system for selling products and services to target audiences who use the Internet and commercial online services by utilizing online tools and services in a strategic manner consistent with the company’s overall marketing program (Janal, 1997, p. 39). Before going online, the company needs to have a marketing plan that is consistent with the goals and objectives set by the company. It is necessary to decide what the company wants to accomplish by going online (Janal, 1997). Pitt, Berthon and Watson (1996) point out that the objectives for marketing through Web sites vary depending on the company, but that many organizations do not even have clear and quantified objectives for being present on the WWW. Companies must divert from the thinking that even a bad Web site is better than none at all, because without clear objectives it will be hard to make appropriate marketing strategy through the Web site’s effectiveness. The Web site can be characterized as something of a mix between personal selling and advertising and can move the customer through the six phases of the buying process: need recognition, information processing, develop specifications, search and evaluation, purchase and post-purchase evaluation. By attracting Internet surfers, establish contact with interested surfers, transform some of the interested surfers into interactive customers and keep these customers interactive, the Web site is acting as a mean to push the customer through the buying process. Converting surfers into customers can be considered a six-stage conversion process. The efficiency of the Web site in reaching the marketing communication objectives set for it, as well as in taking the surfer through the six stages of the conversion process, is shown in Table 2.1. (Pitt, Berthon Watson, 1996) Even though most companies wish their Web site to generate direct response orders and thereby set marketing communication objectives, there are many other objectives that can be achieved by marketing online (Mathiesen, 1995): Generate direct response orders. Increase brand awareness or corporate image. Gather information about customer preferences to help guide future product development. Improve customer service. Test consumer response to discounts or other special offers. Build a list of prospects for future promotions. Find business partners, dealers, or franchisees for company’s products. Recruit talent members, employees, subscribers, etc. Table 2.1: A Model of the Conversion Process on the Web *An overall average Web site efficiency index, which can be thought of as a summary of the entire process. Source: Adapted from Pitt, Berthon Watson, 1996, p. 8 According to Janal (1997), the Internet is the world’s most efficient marketing tool and helps companies disseminate sales and marketing messages, create one-to-one relationships, educate prospects and support existing customers on a worldwide scale. The Internet provides the possibility to deal with customers worldwide that have pre-selected a specific company. Firms can use the Internet to generate revenues by increasing sales to existing customers and by attracting new customers (Peterson, Balasubramanian Bronnenberg, 1997). The Internet is an important marketing tool because the market prefers the decentralized, open-access environment presented by the WWW for E-commerce (Hoffman Novak, 1996b). The Internet possesses unique features making it appropriate for creating close customer relationships (Honeycutt, Flaherty Benassi, 1998). Janal (1997) proposes that the flexible publishing platforms of the Internet and commercial online services gives the marketer the possibility to establish relationships with the consumers. The relationships are created through online sales, support and service. On the Internet, the customers and the company are interacting with each other and this gives a very intimate selling situation (Janal, 1997). However, no physical intimidation exists between buyer and seller and no middle parties may interrupt the communication process (Samli, Wills Herbig, 1997). Quelch and Klein (1996), as well as Sanden (1998) claim that the Internet is not constrained by either location or time. For the millions of individuals connected to the Internet, traditional limitations of time and distance no longer apply. The computer in Sweden or Hong Kong is just as close are the office next door. Messages can be sent to thousands of potential customers simultaneously with one keystroke (Cronin, 1994). Furthermore, the Web site is completely accessible, since it can be read 24 hours a day, 365 days per year (Samli, Wills Herbig, 1997). The Web site can be used to create customized sales presentations affecting several senses and appealing to logic and benefits. Consumers can pick the sales presentation and information they want (Janal, 1997). By using a variety of Internet resources, the company can create a customer-oriented environment while obtaining information about customers’ specific interests, responses to new product offerings and feedback on the company’s performance. Additionally, the Internet offers the possibility for online ordering and delivery. Customers logging on to the Internet can continue to receive enhanced support services through the network. (Cronin, 1994) The Internet provides quick feedback on the effectiveness of marketing activities, enabling performance-based marketing (Burke, 1997). Marketers can test both new product concepts and advertising copy over the Internet for instant feedback. In addition, the Internet permits new types of measurement tools, such as online surveys, bulletin boards, e-mail marketing lists, customer identification systems, advertising measurement and Web visitor tracking. (Quelch Klein, 1996) The fact that the Internet is neither time- nor location-bound can have a major impact on costs. Customers do much of the work that would normally be handled by office-clerks or human tellers (Sheth Sisodia, 1999). According to Sandà ©n (1998), the Internet increases the company’s efficiency. By publishing information on the WWW, the sales process can be improved and thus, the productivity rises considerably. In addition, the time spent to process orders is lowered dramatically. Less errors and facilitated processing has led to substantial time-savings. The automation of various administrative tasks is another reason for the increased efficiency and the possibility to serve a vast amount of customers effectively (Sheth Sisodia, 1999). Administration costs related to paper-based processes such as postage, printing, and handling, will be reduced. (ibm.com) The WWW is the least expensive printing press and offers the seller an unlimited amount of space to describe and demonstrate the product range. Add to this the low rent compared to storefront, and it is clear that selling online means low cost of entry (Hoffman Novak, 1996; Janal, 1997). Jà ¤ger and Winberg (1996) underline the cost-effectiveness of the WWW by claiming that the costs are independent of the number of people exposed to the message, as well as how much information that is to be presented. They compare the WWW to a printed catalogue, where the costs are very much depending on these factors. It is proposed that performing direct marketing through the Internet may be one-fourth less costly than through traditional channels. The great segmentation possibilities and the low cost for creating differentiated messages on the WWW are also mentioned. As a conclusion, Jà ¤ger and Winberg (1996) point out that the cost-effectiveness for presenting messages on the WWW is dependin g on whether the target group is on the Web. The success of the campaign in relation to the costs of executing it must also be considered in order to evaluate the cost-effectiveness. By marketing online, the company gains competitive advantages compared to companies who are not online. The Internet also reduces the issues of company size, since consumers only care that they find the product needed at the right price. (Janal, 1997; Sandà ©n, 1998; Sheth Sisodia, 1999) 2.2 The Online Product Offer According to Brà ¤nnback (1997), the focus in marketing automatically changes from physical to informational when uses the Internet. In the traditional marketplace, the idea of the product is physical or tangible and occasionally accompanied by intangible features or services. On the Web site, a picture or description of its features will replace the physical product, and thus, the product becomes informational rather than tangible. Not all products are suitable for online marketing. Peterson, Balasubramanian Bronnenberg (1997) categorize products and services along three dimensions that are relevant when discussing the product’s suitability for online marketing. The dimensions are: value proposition, degree of differentiation, and cost and frequency of purchase. Concerning the first dimension, goods can either be low-cost, frequently purchased goods, or high-cost, infrequently purchased goods. The product is more likely to fit internet-based marketing if it is infrequently purchased and expensive. Goods can be classified along the second dimension according to whether they are tangible and physical, or intangible and service related. Online marketing is particularly well suited for certain types of intangible or service related goods. The third dimension reflects to what extent the product is differentiable or not. The Internet is an effective segmentation tool when it comes to products or services that can be subject to differentiation. Peterson, Balasubramanian and Bronnenberg (1997) illustrate the product and service classification grid presented below. (Table 2.2) Table 2.2: Product and Service Classification Grid Low outlay, frequently purchased goods Value proposition

Essay --

Approximately three to four percent of babies born every year are born with some kind of genetic disorder. A genetic disorder is described as an illness caused by an error in one’s genome, and is usually hereditary. To understand how these errors occur, one must first understand the basic concept of genes. Genes are the basic units of heredity and are made up of pieces of DNA that instruct the cell how to make specific proteins. Humans are estimated to have about 20,000 to 30,000 genes in their genome. Chromosomes contain these genes and DNA. Humans have 23 pairs of chromosomes or a total of 46 chromosomes. One pair of these chromosomes determines the sex of a person while the other 22 are autosomal, meaning that they determine the rest of the body’s traits, both genetic and phenotypic. Sometimes mutations occur in the genes of the chromosomes which could lead to a genetic disorder or could be perfectly harmless. Other times they happen from the chromosomes themselves i f the chromosome breaks off, switches with another part of a chromosome, or is swapped within the same chromosome. This leads to mutation in gene coding and could potentially cause genetic disorders. There are different types of genetic disorders that each cause different kinds of diseases. Genetic disorders arise from chromosomal abnormalities, single gene defects, multifactorial problems, and teratogenic problems. Chromosomal abnormalities occur when there is an anomaly in chromosome number or structure. The two main types of chromosomal abnormalities are numerical abnormalities and structural abnormalities. Examples of numerical abnormalities are monosomies which is when a chromosome is missing from a chromosome pair and trisomies which is when there is an ext... ...known as balanced translocation is when segments of chromosomes have been exchanged, however nothing is lost or added. A Robertsonian translocation is similar to a reciprocal translocation except that one chromosome attaches to the centromere of another. In an inversion, part of a chromosome has broken off, been turned upside down, and has reattached to itself. Lastly, in a ring, a portion of a chromosome has been broken off and forms circle. Usually these structural abnormalities are due to an accident in one of the gametes, and therefore are also present in all of the body’s cells. However, in some instances, these abnormalities occur after conception, resulting in mosaicism, in which some cells have the abnormality where others do not. In general, chromosomal abnormalities are either inherited or be â€Å"de novo† which means they are new to that specific individual.

Gordon Bennett Essay

The following contemporary artists both represent their works in a post-modern frame. Post-modern can include irony and paradox, appropriation and pastiche and intersexuality. Gordon Bennett and Fiona Hall fit into one of these categories. Bennett’s painting Outsider, Oil and acrylic on canvas, 1988 is a violent painting using appropriation of Vincent Van Gogh’s artwork, and the treatment of aboriginals in today’s society. Fiona Hall’s sculpture of the Nelumbo nucisera, lotus, elum, thamarei, aluminium and steel, 1999 is made up of a sardine tin rolled down revealing a bare stomach, and plant leaves. Bennett’s work can be seen as post-modern as Bennett takes Van Gogh’s famous images and recreates them in his own manner. Bennett’s painting Outsider, is a violent painting using appropriation of Vincent Van Gogh’s artwork Vincent’s Bedroom in Arles, 1888 and Starry Night, 1889, and the treatment of aboriginals in today’s society. He fits into the category of appropriation where he uses another’s work in a new context, with the intention of altering its meaning. He seizes copies and replaces the original imagery of Gough, by interpreting it in his own way. He uses cultural aspects of aboriginal art and is in search for meaning and identity. Bennett identifies with the world through people, events and issues involving the aboriginal people. His work is political about both Aboriginal and European-Australian history. It helps him and his people to redress the disparity between the two cultures. Many of his views about Aboriginal culture have been understandably formulated from a European perspective. His shocking, violent and traumatic work was painted while Bennett was still at art school. The painting raises many issues from Aboriginal deaths in custody to Bennett’s feeling of isolation. Frustration is also evident with the suggestion that it can lead people to suicide or self-mutilation, as in the case of both Van Gogh and the figure in the picture. The Aboriginal figure complete with ceremonial paint is frustrated and confused, that his head explodes, with blood whirling into Van Gogh’s turbulent sky. The classical heads with eyes closed, may relate to Europe, or the famous Greek marbled heads, blind to the consequences of its actions and unwilling to acknowledge the blood on its hands. They are humming or dreaming to block out the exploding head. Bennett figuratively displays his own dilemma of violently contested genealogies. The hands on the figure reach towards or draw away from the closed eyed heads on the bed. The red hands on the wall represent the hands of the ‘white’ people. It may suggest that the ‘white’ people are caught red handed by the way they react to the mutilated figure. The red in the painting is strong and contrasting with the other natural tones; the same red is taken from the bed cover, and used in the handprints on the wall and the blood on the wrists and neck of the figure. The window seems to be a window to the dark swirls of the night, which may represent death. The figure’s head is almost exploding into the dark metaphysical zone, here drawn from Starry Night. For Van Gogh the starry night was a forbidding of death and return to an ultimate peace for which he longed. Bennet seems to deliberately take on this same theme. The dots, dashes and roundels in Bennett’s starry night may suggest Western Desert Aboriginal paintings.

A Term Paper on an Analysis on the Comparison

This report, an analysis on the comparison of customer satisfaction between Grahame Phone & Beanlike has been prepared to fulfill the partial requirement of ABA program. While preparing this report, I had great opportunity to have an in depth knowledge of activities, especially on the research methodology . This report brings helps to develop our understanding about formulating hypotheses, testing hypotheses. At first we collect 50 people's person data then find out the customer of the gap ; bankrolling. Hen we comparison of the customer satisfaction. This research improves our knowledge, skills ; ability. In ABA program on the course BUS 405 Research Methodology for Business is very important things. Students know about the research. Knowledge of research not only helps one to look at the available information In sophisticated and creative ways in the fast-paced global environment that business race but this knowledge also helps In other ways. Modern technology has made research an excellent and a relatively smooth process.Today a personal computer with a modem or any means to an internet connection places one within easy reach of knowledge of what happening in the global environment. Technology has facilitated the research process and decision making. 1. 2 Objective * To Identify the satisfaction level To Identify the average expenditure * To identify the burden level * To identify the average per minute call charge of BAL ; GAP connection to subscribers opinion * To identify ; analysis that mobile phone is playing a significant role in the economic development of Bangladesh. . 3 Methodology Methodology is very important : useful thing in a report. Methodology is a guideline system for salving a problem with specific components. Such us phases, task, Method, techniques ; tools. There are two sources of data collection: * Primary sources There are several method of collecting data : The observation method is the mostly commonly used method in studied relating to behavioral sciences. In a way we all observe things around us, but this sort observation is not is scientific observation.Observation becomes a scientific tool and the method of data collection for the researcher when it serves a formulated research purpose is systematically planned and recorded and is subjected to checks and controls on validity band reliability. 2. Interview The interview method of collecting data involves presentation of oral – verbal stimuli and reply in terms of oral – verbal responses. This method can be used through arsenal interviews. 3.Through questionnaires The method of collecting data by mailing the questionnaires to respondents is most extensively employed in various economic and business surveys. The merits claimed on behalf of this method are as follows: a) There is low cost even when the universe so large and is widely spread geographically b) It is free from the bias of the interviewer: answers are in respondent own words, c) Respon dents have adequate time to give well thought out answers. D) Large samples can be made use of and thus the results can be made more dependable and reliable. 4. Through the schedulesThis method of data collection is very much like the collection of data through questionnaire with little difference which lies in the fact that schedules are being filled in by the enumerators who are specially appointed for purpose. These enumerators along with schedules go to respondents put to them the questions from the Performa in the order the questions are listed and record the replies in the space meant of the same Performa. Ins certain situation schedules may be handed over the respondents and enumerators may help them in recording their answers to various questions in the said schedules.Enumerators explain the aims and objects of the investigation and also remove the difficulties which any respondent may feel in understanding the implications of a particular question or the definition of conce pt of difficult terms. 5. Discussion with the officer with the officer of BAL ; GAP * Secondary sources 1. Annual report of BAL ; GAP 2. Various document s from BAL ; GAP 3. Different websites, books 4. Internal record 1. 4 Scope . This report, an analysis on the comparison of customer satisfaction between Grahame Phone ; Beanlike. T has been prepared to fulfill the partial acquirement of ABA program. While preparing this report, I had great opportunity to have an in depth knowledge of activities, especially on the research methodology . This report brings helps to develop our understanding about formulating hypotheses, testing hypotheses. At first we collect 50 people's person data then find out the customer of the gap & bankrolling. Then we comparison of the customer satisfaction. This research improves our knowledge, skills & ability. Important things. 1. Limitation On the way of the report, an analysis on the comparison of customer satisfaction teen Grahame Phone & Beanlike, I f aced the following problems, which may be termed as the limitations of the study. The major limitations of this study are given as follows I. There were some restrictions to have access to the information confidential by concern people ii. Some of the people cannot share their actual information. Iii. I have no proper experience to do this kind of report. So, inexperience creates obstacle to follow the systematic and logical research methodology.Part: 2 Overview of the cellular phone Industry 2. 1 history of the industry Grahame phone: Gramophone, widely known as GAP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011) Gramophone is the largest cellular operator in the country. It is a Joint venture enterprise between Telethon and Grahame Telecoms Corporation, a non-profit sister concern of the internationally acclaimed micromanage organization and community development bank Grahame Bank. Telethon, the largest tel ecommunications company in Norway, owns 55. % shares of Gramophone, Grahame Telecoms owns 34. 2% and the remaining 10% is publicly held. Gramophone was the first company to introduce GSM technology in Bangladesh. It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Gramophone is to provide affordable telephony to the entire population of Bangladesh. The idea of providing universal mobile phone access throughout Bangladesh, including its rural areas, was originally conceived by Cabal Quadric, who is currently the founder and director of telegram Center for Development and Entrepreneurship at MIT.He was inspired by the Grahame Bank microcircuit model and envisioned a business model where a cell phone can revere as a source of income. After leaving his Job as an investment banker in the United States, Quadric traveled back to Bangladesh, after meeting and successfully raising money from New York based investor and phil anthropist Joshua Mailman, and worked for three years gaining support from various organizations including Nobel Peace Prize laureate Muhammad Yuan's of Grahame Bank and the Norwegian telephone company, Telephone was finally successful in forming a consortium with Telethon and Grahame Bank to establish Gramophone.Quadric remained a shareholder of Gramophone until 2004. Gramophone received license for cellular phone operation in Bangladesh from the Ministry of Posts and Telecommunications on November 28, 1996. Gramophone started operations on offered a mobile-to-mobile connectivity (widely known as GAP-GAP connection), which created a lot of enthusiasm among the users. It became the first operator to reach the million subscriber milestone as well as ten million subscriber milestone in Bangladesh. November 28, 1996: Gramophone Ltd. Received cellular license by the Ministry of Posts and Telecommunications of Bangladesh.March 26, 1997: Gramophone launched its service on the Independence Day of Bangladesh. June 1998: Gramophone started its services in Chitchatting, the second largest city and the port city of Bangladesh. Cell to cell coverage between Dacha-Chitchatting was established. 1999: Gramophone started its service in Chula, the industrial city of Bangladesh. Also cell to cell coverage between Dacha and Chula brought a number of other districts under coverage. 2000: Gramophone started its services in Rajahs, the education city of Bangladesh.Service also started in Sylphs and Barista and thus all six divisional headquarters got the cellular network coverage for the first time Bangladesh. August 2003: Gramophone's subscribes base has become more than one million. Gramophone became the first operator in the country to reach the million subscribers. November 2005: Gramophone registered more than 5 million subscribers. November 5, 2006: Gramophone crosses the 10 million subscriber mark after almost ten years of operation. September 20, 2007: Gramophone reaches 15 million subscribers mark.June 2008: Gramophone reaches 20 million subscribers landmark. On the November 16, 2006 GAP formally changed its logo to match its parent company Telethon's logo. According o GAP the new logo symbolizes trust, reliability, quality and constant progress. The name Gramophone was kept as part of the new identity because the name Gramophone carries with it all of the heritage, success and values of the company's past, added the then CEO of Gramophone Erik As. Bankrolling: Bankrolling is the second largest cellular service provider in Bangladesh after Gramophone.As of November, 2009, Bankrolling has a subscriber base of 12. 99 million. It is a wholly owned subsidiary of Rococo Telecoms. Bankrolling had 1. 03 million connections until December, 2005. The number of Bankrolling users increased by 257 per cent and stood at 3. 64 million at the end of 2006, making it the fastest growing operator in the world of that year. In August, 2006, Bankrolling became the first company to provide free incoming calls from BUTT for both postpaid and prepaid connections. On August 20, 2008, Bankrolling got past the landmark of 10 million subscriber base.Sheep Telecoms(Pat Ltd)-after talking lots- finally was granted license in 1989 to operate in the rural areas of 199 piazzas. Later it obtained GSM license in 1996 to extend its business to cellular mobile, radio telephone services. It launched operation in the last quarter of 1997 as a Bangladesh-Malaysia Joint venture. In July, 2004, it was reported that Egypt based Rococo Telecoms is set to purchase the Malaysian stakes in Sheep Telecoms through a hush-hush deal, as Sheep had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladesh partners.An agreement was reached with Rococo worth IIS$25 million was finalized in secret. The pact has been kept secret for legal reasons, considering dealing was the Joint venture agreement between the Bangladesh an d the Malaysian ratters, which dictates that if any party sells its Sheep shares, the other party will enjoy the first right to buy that. Integrated Services Ltd. (SSL), the Bangladesh partner, was being ‘officially shown as purchasing the shares held by Technology Resources Industries URI) of Malaysia for $15 million.SSL then paid another $10 million to Standard Chartered Bank to settle Saba's liabilities. In September, 2004, Rococo Telecoms Holdings purchased 100% of the shares of Sheep Telecoms (Pat. ) Limited (â€Å"Sheep†). It was acquired for IIS$60 million. Sheep had a base of 59,000 users, of whom 49,000 were regular when it was sold. Afterward it was re-branded and launched its services under the â€Å"Bankrolling† brand on February 10, 2005. Bankrolling;s license is a nationwide 15-year GSM license and will expire in November, 2011. In March, 2008, Sheep Telecoms (Pat. Limited changed its name as Rococo Telecoms Bangladesh Limited, matching its parent c ompany name 2. 2 mission & vision of the companies Mission & vision of GAP: The gramophone Ltd aims at providing reliable, widespread, convenient mobile and cast effective telephone services to the people in Bangladesh irrespective of where they live. Such services will also help Bangladesh keep pace with other entries including those in south Africa region and reduce her existing disparity in telecoms services between urban & rural area. To be leading provider of telecommunication services with satisfied customers and share holder and enthusiastic employees. † Mission & vision of BAL: Bankrolling aims to understand peoples' needs best and develop appropriate communication services to improve peoples' life and make it simple. All our work is aimed towards meeting our vision. All members of the bankrolling family are highly passionate individuals, fully committed to achieving the vision that we have set ourselves. Our customers' needs matter most to us- making their life simple and improving it is all we want.To ensure our vision is achieved, we have set ourselves a few values, we want to be: Straight Forward, Reliable, Innovative, Passionate. All the bankrolling family members have one thing in common- a passion to serve. We want to go that extra mile, so that you can have the best possible service. Limiting in the future of Bangladesh. 2. 3 Market invention Market invention of GAP: According to Gramophone, it has so far invested more than BAT 10,700 core (USED 1. 6 billion) to build the network infrastructure since 1997.It has invested over BAT 3,100 core (USED 450 million) during the first three quarters of 2007 while BAT 2,100 core (USED 310 million) was invested in 2006 alone. Gramophone has built the largest cellular network in the country with over 10,000 base stations in more than 5700 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the Gramophone network. The entire Gramophone network is also EDG E/GAPS enabled, allowing access to dial-up quality speed Internet and data services from anywhere within the coverage area. There are currently nearly 3 millionEDGE/GAPS users in the Gramophone network. Market invention of bal: Bankrolling offers a wide range of products and services to suit the needs of the dedicated enterprise relationship manager who provides them with personalized customer care round the clock. Other benefits of enterprise include customized packages with attractive call charges and connection price, enterprise SMS broadcast, enterprise short code, international roaming, missed call alerts, free voice mail retrieval, fax and data service, call conferencing, special offer for family members and many more. It was first launched in December, 2006.The current packages are: * enterprise corporate; targeted at the corporate segment * enterprise SEEM; targeted at the SEEM segment * enterprise personal Prior to the launch of Bankrolling enterprise, Bankrolling served th e business clientele through a similar platform named Bankrolling professional. 2. 4: Products Description: Gramophone was the first operator to introduce the pre-paid mobile phone service in Bangladesh in September 1999. It offers the pre-paid subscription under the name Easy Prepaid which is currently called â€Å"shoji ,Bond ,Upon, smile, sponsor, Business Solution prepaid†.Besides shoji, Bond, Upon, smile, sponsor, Business Solution, Gramophone also offers a youth based mobile to mobile connectivity within Bangladesh named deduce. Gramophone also offers postpaid mobile service. Explore Postpaid is the name of its post paid service. Internet: Gramophone provides internet service in its coverage area. As it has EDGE/GAPS enabled network, any subscriber can access to internet through this network. Gramophone was the first mobile operator in Bangladesh to offer EDGE services to its subscribers. Bill Pay: A service to enable users to pay their utility bills Electricity/Gas thr ough mobile.Cell Bazaar : Services to enable users sell or buy products through mobile or internet. Various other services like Stock Information, Instant Messaging, SMS Based Alerts/ Services, Voice-based Services, Downloads, Music, Cricket Updates, Web SMS, Mobile Backup etc. Bankrolling currently offers two prepaid plans. All the prepaid plans come in two phases-?Standard and MM. All connections provide GAPS to subscribers. Des, with the slogan Eek Des Eek Rate! (means one country one rate! ), is one of the cheapest prepaid plans in the country by tariff. Users of Des can call any mobile operator at 0. Take during 12 AM to 5 PM. It also has three Fan numbers. Des was launched on September 14, 2006. Des rang is launched as a brand extension to enrich the brand of Des. Rang is a Bengali word which means color. It is introduced with the catch phrase-?Ranging Din Pan Jawbone (misdemeanors your life. ). This package is beneficial for customers who mainly make calls to their own networ k and are heavy SMS users. It offers four on-net Fan numbers, but no off-net Fan number. Regular prepaid was the first package Bankrolling had to offer. It is currently unavailable in the market. Ladies, first! Tit the slogan Shampooer Network (means network of relationships), was tailored for women. It was launched on September 3, 2005. It had introduced 1 second pulse for the first time in the prepaid market. It offered four Fan numbers. It is currently unavailable in the market. Be linked! Was launched on November 16, 2005. It was later taken over by Des package as all thebe linked! Customers were automatically migrated to Des. Currently there are three postpaid plans from which is a subset of much larger Bankrolling enterprise. All packages come with T&T local, NOD KIDS and e-KIDS connectivity.Part: 3 Research Methodologies . 1 Review of literature * To demonstrate a familiarly with a body of knowledge and establish credibility. * To know the path of prior research and how a cur rent research project link to it. To integrate and summarize what is known in an area. * To learn from others and stimulate new ideas. * Identification of variables. * Helps in developing theoretical framework. 3. 2 Determining Variables Simply defined, variable is a concept that varies. The values can differ at various times for the same object or person, or at the same time for different object or persons. There are two types of concepts.These are: Concept refers to a fixed phenomenon * Concepts that those varies in quantity, Intensity or amount The 2nd type of concept and measure of concept are variable. Because variable represents a quality that can exhibit difference in value, usually magnitude or strength, it may be said that a variable generally is anything that may assume different numerical or categorical values. For example: * Gender(male, female) * Marital status (Married, Unmarried ,widowed ,Divorced) * Family income * Attitude toward women empowerment(highly favorable-h ighly unfavorable) There are several types of Variables.There are: Dependent Variable * Independent Variable * Continuous Variable * Discontinuous Variable * Moderating Variable * Intervening Variables * Extraneous Variables * Relationship Among Variables 3. 3 Constructing theoretical framework The theoretical framework is the foundation on which the entire research project is based. It I logically developed, described and elaborated network of associations among the variable deemed relevant to the problem situation and identified through such processes as interviews, Observation and literature survey. Experience and intuition also guide in developing the theoretical framework.The components of the theoretical framework: 1 . The variables considered relevant to the study should be clearly identified and labeled in the discussions 2. The discussions should state how two or more variables are related to one another This should be dome for the important direction of the relationships c an be theorized on the basis of the finding s of previous research, then there should be an indication in the discussions as to whether the relationships would be positive or negative. 4. There should be a clear explanation of why we would expect these relationships to exist.